Enquiry

Account Based Marketing Services

Account-Based Marketing Services, Account-Based Marketing Agency, Account Based Marketing Company in Kolhapur, Pune, Sangli, Satara

What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a highly focused B2B marketing strategy where we work together with your sales team to identify high-value target accounts and create personalized campaigns to engage them.

Unlike traditional marketing, which casts a wide net to generate as many leads as possible, ABM flips the funnel—starting with the best-fit companies and tailoring marketing efforts to their specific needs, challenges, and decision-makers.

If your B2B Business is going through following, ABM is the most appropriate & reliable strategy!

  • You market and sell to buying group, not just to one individual.
  • Your buyer group consists of C-level executives.
  • You deal sizes are relatively high.
  • You sell to customer who typically sell to enterprises.
  • Your Sales cycles are longer, taking months instead of days or weeks.
  • Your internal processes are ready for outbound marketing programs.

Why ABM is Essential for B2B Businesses?

In B2B, decision-making process involves multiple stakeholders and longer sales cycles. ABM addresses this complexity by:

Targeting The Right Accounts
focusing only on companies that align with your ideal customer profile.
Personalized Outreach
creating highly relevant content and experiences that speak directly to the needs of each account.
Aligning Sales & Marketing
ensuring both teams are working towards the same goal: converting high-value accounts into long-term customers.
Maximizing ROI
by narrowing your focus, you spend less on irrelevant leads and more on relationships that matter.

How It Works

1 Defining Communication Strategy

The process begins with a kick-off meeting, either physical or virtual. We understand your product and help prioritize target segments and accounts within them. This information guides the subsequent steps.

2 Marketing Channel Optimization & Strategic Content Creation

Based on the initial information and other marketing materials, we optimize your social media accounts and email, creating strategic content to communicate with your target audience. This ongoing process creates awareness and nurtures leads throughout their buying journey.

3 Data Mining & Reaching Target Segments

Using proprietary methodologies, we collect data on decision-making units and connect with them via all marketing channels. Consistent outreach helps generate opportunities

4 Lead Delivery and Regular Meetings

Leads are delivered to you via WhatsApp or email, accompanied by monthly lead generation reports. These comparative reports summarize monthly activities, helping you gauge our performance. Additionally, a dedicated account manager is available to address real-time queries and provide solutions promptly.

Speak to an ABM Specialist:

connect@morisemarketing.com | +91 9850051188

Contact Us

What They Say!